Unsuitable Investment Recommendations

If your broker or financial advisor recommended investments that never fit your situation — your age, your income, your goals, or how much risk you could afford to take — you may have been the victim of an unsuitable recommendation. It is one of the most common reasons investors lose money they should never have lost.

This May Not Be Your Fault

Many investors blame themselves for trusting an advisor. But brokers and financial advisors have a duty to recommend only investments that are appropriate for your needs. Under FINRA rules and the federal Regulation Best Interest standard, a financial professional is required to understand your situation and to put your interests first when making a recommendation. When they ignore that duty and place you in something unsuitable, the responsibility is theirs — not yours.

What Makes a Recommendation Unsuitable

To decide whether an investment is suitable, a financial professional is supposed to consider factors such as:

• Your age and stage of life
• Your income and overall financial situation
• Your investment goals and time horizon
• How much risk you can realistically afford to take
• Your need to access your money when you need it
• Your investment experience and knowledge

When a recommendation ignores these factors — for example, placing a retiree who needs steady income into a high-risk, hard-to-sell product — it may be unsuitable, even if the advisor seemed confident or well-meaning.

Common Examples of Unsuitable Recommendations

• Putting a retiree or conservative investor into high-risk or speculative investments
• Recommending complex products — such as variable annuities, structured notes, private placements, or non-traded REITs — to someone who did not understand them or did not need them
• Concentrating too much of your savings in a single investment or sector (see Overconcentration)
• Encouraging you to borrow money or use margin to invest beyond your comfort level
• Recommending products that paid the advisor a high commission but did not serve your needs

Signs Your Investments May Have Been Unsuitable

• You are retired or near retirement and lost a large portion of your savings
• You were told an investment was “safe” but it carried far more risk than you realized
• You did not really understand what you were investing in
• Most of your money ended up in one or two investments
• The losses felt out of step with the conservative approach you had asked for